Most people take two, perhaps three weeks vacation a year.
That means that for all the other summer weeks, they're back at work, starting the day as usual by listening to newscasts in their car during commutes, spending lots of time on their computers and Internet-rigged up (CHANGE) devices and chatting around the water cooler - just like they do the rest of the year.
On top of that, even if they are at the cottage, many of those same cottages have now been equipped with the Internet.
And there are fewer and fewer people who live in rural Canada, making their living by working the soil in relative isolation.
So the idea that many people haven't heard of, or heard much of, the Duffy trial is pretty unlikely.
It was the lead story on Internet, television and radio newscasts as well as on newspapers' front pages for many days.
And even if, as is the case with many in the electorate, they only remember the headlines, those very headlines have been very damaging.
I'm about half-ready to buy this. Today's Forum poll suggest's that the Duffy trial has had a major negative effect on CPC numbers, though these are supposed to be the dog days. But of course that's only Forum. There will, however, be an EKOS poll tomorrow and Frank Graves is hinting at some pretty interesting results:
@Mikercorcoran @coreydahl nope. And some real movement. Duffy definitely registering.— Frank Graves (@VoiceOfFranky) August 26, 2015
So there you have it.