It's "The Beaches", Fool!

From the TO Star:

The head of the Beaches business improvement area announced at the Beaches public library today that the east end neighborhood will officially be called "The Beach."

TheStar.com - It's 'The Beach'

Terrible decision! When it was "the Beaches" all the tourists thought there was more than one! Now the jig is up! What? Only one beach? Might as well go to the docks, where they've apparently got a whole flipping variety!

I don't understand people nowadays.