The National Post continues its death spiral, according to statistics from the National Audience Databank:
Overall, the weekday Star is read by more than 963,000 readers every day in the GTA, a 1.1 per cent decline from the same period last year. Weekday readership for the Post plunged 32.3 per cent, and the Globe and Mail fell 13 per cent to 354,000 during the same period. Weekday readership for the Sun was up 8.7 per cent, to about 445,000 readers.
And though the Sun seems to have staged a bit of a comeback, they still appear to be laying off staff.
The numbers are impressive. The only market where NatPo even approaches G&M is Calgary. I hadn't realized just how poorly the paper that Black built was faring nationally. It seems to have become something of a farce.
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