The launch of new specialty cable networks, including Sun News and a new French-language sports channel, has pushed TVA Group Inc. (TVA.B-T10.01-0.18-1.77%) into the red.
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The combined revenues of Sun TV and Sun News have dropped 86 per cent since the news channel launched in April.
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He predicted the specialty channels would reach profitability in three to five years...
In three to five years Sun TV will be a fading memory, like a particularly ugly fart you smelt walking into an elevator. Or Karl Peladeau's version of the National Post, a vanity publication kept afloat with personal money and by cannibalizing Quebecor's print publications. I'm not sure which fate I prefer. I still have piles of Ezra jokes I haven't used yet.
"3-5 years" is investor code for "this dog may never work". I think stubborness will keep SunTV on the air, ideological commitment, not fundamentals.
ReplyDeleteDon't overlook its value as a distribution channel for wingnut welfare. Want to reward a loyal activist? Give him his own show for a year to two.
ReplyDeleteI guess Kory Teneycke is still with it, though he's kept out of the news lately. I wonder if Donna Laframboise still hopes to get a job there bashing David Suzuki?
ReplyDeleteYou've heard about her new book? Here's a couple of reactions:
http://mediamatters.org/blog/201111030015
http://nittygrittyscience.com/2011/11/03/an-open-letter-to-donna-laframboise-or-you-have-got-to-be-f-kidding-me/