ROFO Campaign Kick-Off Wee Bit Of A Clinker

Let the Globe's Ivor Tossell tell it:

This is not a full room. pic.twitter.com/MWER1HiyVC
— Ivor Tossell (@ivortossell) April 18, 2014

The view looking forward pic.twitter.com/vCW3nHINEj
— Ivor Tossell (@ivortossell) April 18, 2014

The view looking back. pic.twitter.com/Z62P0fP5AA
— Ivor Tossell (@ivortossell) April 18, 2014

It's not that there aren't people at Ford's launch. There are lots of people here. It's that the Fords booked a room four times too big.
— Ivor Tossell (@ivortossell) April 18, 2014

This has got to be worrisome for them. pic.twitter.com/lYbt8yvSsU
— Ivor Tossell (@ivortossell) April 18, 2014

There.  That's a lot easier than actually writing something.