...is to move an opinion/newsy-like item you care about into the MSM so it is seen by 1,000,000s of Canadians rather than the 200 blogging nerds and your mama who find your writing intrinsically interesting.
Kudos to GritGirl, whoever she/he/it may be. The Tories wanted the G20 narrative to be about Stephen Harper being Statesmanly on the world stage. With his/her/its help, the narrative instead is about Stephen Harper's getting trapped in the john when he was taking a dump and thereby missing the Russian annexation of the Baffin Penisula (or something like that).
Lowbrow? Sure! But in politics cheap shots often work best. Glad there are people on our side who realize this simple fact.