Sun News Network received a $3-million investment from its co-owners in the last quarter, as losses accelerated at the upstart network amid struggles to attract the subscriber base needed to woo large advertisers.
Sun News launched just over a year ago, and worked to secure distribution deals with broadcasters across the country. But in many jurisdictions the channel is located high on the dial, making it difficult for casual viewers to locate the subscription specialty channel.
Sun News Network's problem is being shitty. Anyone who really wanted to locate it has done so by now. The problem is, nobody does. Well, 19 people: Ed Kennedy, the Fourniers, a couple of Neo-Nazis, and Ezra's dad.
In fact being high on the dial means that people who might hear about it via other media sources and think it might possibly be interesting or controversial never need to get disabused of their illusions.
In fact, the only reason that anybody outside of the hard-core angry-old-white-guy target demo is watching it these days is because Ezra and co. tend to go meta and trash their fellows within the sad, small, self-loathing tribe that Canadian journalism. And then these poor doomed saps figure they can wank an easy column out of playing victim to the jerks at Fox News North. But in so far as they ref Sun News, they give the network oxygen. If CBC and CTV and talk radio ceased to exist and it came down to Sun TV vs. the Rotisserie Chicken channel, the rotating chicken would win and next time you saw Ezra he'd be wearing a dorky hat and stuffing your McNuggets into a plastic clam-shell.