The Portage Daily Graphic, Portage La Prairie’s local newspaper, was altered from a daily publication to a weekly on Mar. 11. The decision was announced by Sun Media and came after large company cuts in November, 2012 and newspaper staff layoffs around the country.
According to Portage la Prairie Mayor Earl Porter, the paper had been featuring more Winnipeg content than Portage news for the past year. This began to affect local advertisements in the publication.
“I’d rather have a weekly paper that had local content than have a daily paper that had all Winnipeg content in it,” Porter said to the CBC.
This has been a common complaint re the Sun Media Strategy. Centralize everything to save costs, lose local advertisers and readers who hear enough already about what's going on down the road.
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