"All graphical representations of Bonhomme Carnaval are protected by the intellectual property rights," organizers said in a statement. "The defamatory and unauthorized use of Bonhomme Carnaval is totally unacceptable and will not be tolerated."
The carnival has demanded Maclean’s apologize and pull all issues from store shelves. The magazine has refused, and the issue has sold out in many Quebec stores.
More info on the defunding option here. Meanwhile, Wells tries to pretend the article wasn't crap.
And this is a good start at an apology:
While Maclean’s recognizes that Bonhomme is a symbol of the Carnaval, the character is also more widely recognized as a symbol of the province of Quebec. We used Bonhomme as a means of illustrating a story about the province’s political culture, and did not intend to disparage the Carnaval in any way. Maclean’s is a great supporter of both the Carnaval and of Quebec tourism. Our coverage of political issues in the province will do nothing to diminish that support.
But it needs more self-abasement.