Can you see it in the Northumberland Today's response to Sun Media's ad department cut-backs?
Note that the participants get a "coupon for free food", which (I am told) has a map with directions to the local food-bank printed on the back. Also, sources say that the "gift certificate" is in fact a free 5-year subscription to Northumberland Today. Note too that the article is already trying to reach out to the students using that crazy "teen speak" they employ on their cell-phones, where "LOL" means "laugh out loud" and "savvy" is spelled with a single "v" to save key-strokes.
h/t
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