From Dawg's comments forgot to buy tinfoil writes:
This ad annoys me, too, but for different reasons: the typography, the images, the colour scheme. It's hard to discuss anything reasonably when the fires of Hell are burning in the lower right corner. This is not an appeal to reason. If you like demagoguery, you'll love this ad.
Exactly. And I am not sure what the trigger is supposed to be. What (recent?) historical event brought this ad about? Nor am I sure what specific political outcome it sets out to achieve, beyond lowering the discourse. BB has always been a bit too right for me on several issues, but I've always assumed they were a class act.
Its also butt ugly, like somebody puked on the page. I sincerely hope the ad agency of my good friend Harry Abrams wasn't behind it.
Finally, the argument that its about radical Muslim groups and not Muslims is like the argument that its about Zionists/Israel and not Jews. Both are valid in theory, but can be abused in practice. This ad says nothing concrete or useful about a Canadian response to domestic terrorism (or anything else). It looks like its saying that they (Muslim radicals) are everywhere, so be afraid.
See infamous BB ad here.