I believe that over the next 24 months we will see the legacy meter model (yes, legacy only after two years) fade into the background.
In its place we can expect to see new alternatives emerge, such as premium sites, tablet experiments, new smartphone developments, and creative concepts that we’ve not yet even imagined. As well, we might likely see in the next year or two innovations around the idea of selling content memberships rather than newspaper subscriptions.
It’s unfortunate the meter paywall approach is turning out not to be the saviour it was hoped it would be. But as has been said many times before, hope is not a good strategy.
The author is Sandy MacLeod, vice-president for consumer marketing and strategy at The Toronto Star. Not hard to forsee this one. Really, the problem for the newspaper industry is nothing is working. Maybe "giving away news" ten years ago was a really bad idea, but it isn't something that can be put back in the box. What's the answer? I don't know the answer.