Typical bloggers spend a third of their blogs writing about their personal lives; highly linked to bloggers tend to share commentary and opinion.
On average, “diary and personal experience” makes up 36% of the content on blogs written by English-language bloggers. Popular bloggers spend only 18% of their blogs writing about their personal lives and 48% on commentary and opinion.
I was interviewed as part of their pool of "popular" bloggers and I will note that I hardly ever write about myself per se, under the assumption that this would bore readers.
A 2nd notable survey result is that, among "highly linked-to" bloggers, the single most popular posting topic is Politics. I suppose that's not surprising either; writing/reading about politics doesn't require a great degree of specialized knowledge-- its actually fairly difficult to have your views proven definitively wrong--and so while everyone has an opinion, nobody is afraid to weigh in with it.

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