The launch of new specialty cable networks, including Sun News and a new French-language sports channel, has pushed TVA Group Inc. (TVA.B-T10.01-0.18-1.77%) into the red.
The combined revenues of Sun TV and Sun News have dropped 86 per cent since the news channel launched in April.
He predicted the specialty channels would reach profitability in three to five years...
In three to five years Sun TV will be a fading memory, like a particularly ugly fart you smelt walking into an elevator. Or Karl Peladeau's version of the National Post, a vanity publication kept afloat with personal money and by cannibalizing Quebecor's print publications. I'm not sure which fate I prefer. I still have piles of Ezra jokes I haven't used yet.