A hoax news release that claimed Calgary-based pipeline company Enbridge Inc. would use human hair to soak up future B.C. oil spills left the company fuming Tuesday.
Got an email from The Yes Lab a few minutes ago. Here's just the first bit:
FOR IMMEDIATE RELEASE
March 15, 2011
ENBRIDGE HAIR HOAX EXPOSED
Group responsible offers free haircuts at Enbridge HQ at noon
Earlier today, the world learned of oil transport giant Enbridge’s strategy for handling inevitable oil spills along its proposed pipeline through pristine British Columbian wilderness: mop it up with human hair.
And contact info:
Shannon McPhail (Smithers, BC), Canadian PERM spokesperson, 250-842-2494, firstname.lastname@example.org
Rick Smith (Michigan), US PERM spokesperson: 269-425-1822, email@example.com
Sean Devlin (Vancouver) , The Yes Lab: 778.321.7306, firstname.lastname@example.org
Go get 'em, fellas.