1) Tax Freedom Day is a great gimmick
2) CanWest is on-board.
3) They create their stuff for the media, not academia:
Ultimately, the Fraser Institute deserves much of the credit for its own success in penetrating the Sun. The institute is a factory of numbers and words, issuing press releases and reports almost daily. They craft their documents to make them easy for editors to accommodate. They know how to create events.