Here's a list of what the Tory War Room wants its MPs to say re the looming Liberal/NDP coalition government while giving radio interviews. Here is a list of what the Tory War Room wants its grassroots to say when they call their local talk radio station.
They're the same list! Or, more specifically, many of the talking points are the same word-for-word in both lists. Its gonna feel like deja vu all over again in radio land by the end of the weekend.
This struggle is really going down-market, but how will the Torys communicate with those who don't follow talk radio? High school graduates, for example.