Its a thoroughly grovelling apology, and the word is:
Everyone's speculating that Quebecor bosses (or even PKP himself) forced @brianlilley to apologize. If so, why now?As to why of all occasions would PKF force his guy to eat dirt on tape, well, the Olympics are everywhere. Mr. Lilley's remarks reached an audience far beyond his usual.
— Steve Faguy (@fagstein) February 11, 2014