When you visit the website of Michael Würstlin, the fella behind the CPoC's new ad/on-line campaign , you find a brief reference to the board-game Trivial Pursuit.
Eighteen-year-old artist, Michael Wurstlin agreed to create the final artwork for Trivial Pursuit in exchange for his five shares.
And suddenly I am reminded of something I read just yesterday:
"When you're down in the polls, when you're presiding over the worst collapse in employment in recent memory, when you've got record bankruptcies everywhere you look, the thing you're going to do if you're in government and responsible for this mess is change the channel and that's what they're trying to do," Ignatieff said in Toronto last night.
"Is that serious government? Is that serious politics? That's the kind of government we've got."
The Tories and Mr. Würstlin seem made for one another.