Mac's: Your Soul For A Froster

After their ad campaign tempting today's youth with crude language and implied bestiality ran afoul with Social Conservatives, Mac's has decided to try a new approach:

Police in Scarborough are on the lookout for youths, hoping to catch them committing acts of kindness. The crime prevention initiative, a partnership between Mac's Convenience Stores and Toronto Crime Stoppers, was launched at the Malvern Town Centre yesterday.

Operation Freeze rewards youths with a coupon for a free Froster, a semi-frozen carbonated drink, when police see them doing something good.

Quid pro quo, the kids are expected to rat out their fellows. Sean Sportun, security manager at Mac's and Toronto Crime Stoppers vice-chairman, says:

Hopefully the kids will appreciate getting a free Froster and call in with information and essentially make the community a better place.

Police are reporting a measure of success, with this young fellow already turned into a mind controlled zombie:

"It feels good to get a positive ticket from police. I'm going to enjoy the drink," said J____ P_____, 17, after being given one of the coupons while working on a school project at the mall.

"This will make youth trust police more."

And all for a cupful of melting ice-cream.

Mac's Flicks Up

Shades of the Flick Off campaign.

Attempts by Mac's Convenience Stores to flog its frosted carbonated drink (or froster) with the advert left has enraged SoCons. Apparently, they're upset at the employment of the phrase "WTF", which the company rather lamely insists stands for "What the Flavour".

Apparently, they're NOT upset at the very strong suggestion of nun-on-sheep action in the poster. Note that the sheep seems well pleased, and the nun's gesture seems to be indicating something at least 18 inches in length. WTF Indeed!

If you feel inclined to add your voice to the chorus of outrage, The Lifesite (without which this blog could not exist) has been kind enough to provide an email for Mac's customer service department (info@couche-tard.com).

And, if you do write, please mention the nun/sheep thing.