The media and cable company said growth in wireless subscribers more than compensated second-quarter losses in cable....
Yeah: Cable--meaning (among other things) Sun TV, meaning (among other things) Ezra--was a drag on the business.
Now there's been some play about this story where Sun Media claims that Ezra beat out some CTV reruns in the ratings game, for the first time in history, apparently. But even if true, to brag about outdrawing a news loop is pathetic.
If you want to know the real state of Sun TV, dig this:
Yeah. Its Dr. Ho, the shoe insert guy, advertising on Ezra's show at about the 8 minute mark. Not a 30 second spot either: over two minutes of this guy telling you how he can stop your feet from smelling.
When Dr. Ho is the the only guy buying ads on you TV station, it ain't making any money. (Though there is apparently also a guy that paints himself silver and flogs junk jewellery, but I haven't seen him appear yet).