EDMONTON, Alberta (AP) - Alberta's resource companies are hearing a familiar pitch from an unfamiliar source this week as the U.S. publisher of the Victoria's Secret catalog tries to persuade Alberta's politicians and resource industry that green business can be good business.
Last year, after an intensive campaign by U.S. environmental groups, Limited Brands [which publishes Victoria's Secret] decided to stop buying wood pulp from several western Canadian plants, including the West Fraser (TSX:WFT) plant in Alberta. The decision also affected pulp plants in British Columbia.
As people have been predicting, Alberta has become ground-zero for international environmentalists. And while the Harpers and Stelmachs of this world may be content to blow off Canadians, you can bet they will play ball with the first New York slick that walks through the door. A bit depressing in that we require foreigners to drive our social evolution in the right direction. But whatever works...