The media don't really get this whole "social media" thing.
Whatever Ian MacDonald might say, Stephen Harper's Xmas jam was something of a Youtube non-event. His cover of The Who's The Seeker proved the evening's biggest hit, with about 18,000 views to date, and from there everything goes down-hill. For example, Share The Land, with only 874 views, clearly flopped. Libertarians probably bailed on it half-way through. And Sweet Caroline, with a whole 151 views, did even worse.
Compare that to the performance with Yo-Yo-Ma from last year, which gathered maybe 1,000,000 views. Looks like the CPoC returned to the well once too often with this gimmick.
And, when you think about it, 1,000,000 isn't that large a number on Youtube anyway. For example, this dancing dog has picked up over 8,000,000 visits in just over three months. I guess Stephen Harper's piano performances are the on-line equivalent of a "Canadian bestseller".