Messaging aside, the now infamous Tory attack ads look like they were put together by a grade-schooler using sound equipment from 1940s Czechoslovakia. And this is probably insulting to grade-schoolers, as I have seen far cleverer stuff on YouTube.
It will be truly bizarre to see these bargain-basement efforts up against Pepsi and Budweiser, and I imagine the response of most Canadian football fans when they come on will be that its a good time to take a whizz.
They reek of a quickie hack job, and it makes you wonder if the Tories have all that much cash to spend after all. It sure ain't up there on the screen.