Since Bourque is best known for selling headlines, the news value of his site is dubious at best. In fact, the only interesting thing to ask about this particular header is: did someone pay for it, and if so who, and (most importantly) if so, for how much?
Because if you can't beat him, why not join him? I'd pay money to have selected headlines appear on Bourque's Newswatch. How about something like "Harper Enters Third Trimester".
* Bourqued: to be the subject of a bought, usually negative headline on Pierre Bourque's website